Freshers' takeover
For example, for energy drinks
Postering · Campus · Social
StudentLink · Student marketing agency · Dublin
Your link to the student market.
Campus Environment Media, plus promotions in bars and shops, WhatsApp, loyalty and social campaigns that reach Irish students where they are.
Trusted by major national and international brands for years.
The audience
Irish students, by the numbers.
Published figures only, each linked to its source.
104,330
students across Dublin's main institutions: UCD, Trinity, TU Dublin, DCU, RCSI, IADT and NCAD.
Figures as published; HEA rounds counts to the nearest 5. The Dublin figure is our sum of HEA figures for the institutions named.
Services
Seven ways in. One campaign.
- 01
Campus Environment Media
Managed, photographed poster campaigns across campuses and the student housing around them, monitored and replaced through the run.
- 02
Campus promotions
Freshers' fairs, sampling and registration drives, staffed by students.
- 03
Bar promotions
Student nights and promotion crews in the bars students already choose.
- 04
Retail promotions
Student offers, point of sale displays and promotion staff in shops near campus.
- 05
WhatsApp programmes
Broadcast lists students choose to join, with useful offers and an easy way out.
- 06
Loyalty programmes
Stamp cards and rewards that turn one visit into a habit.
- 07
Social media
Student creators and content that feels made on campus.
Campus Environment Media
Own the walls students walk past.
Dynamic marketing in the student environment, built to move with the campus. Placements are rotated and refreshed across campus buildings and the student neighbourhoods around them, such as Grangegorman, Phibsborough and the Liberties.
Week one · All campusesFRESH
ERS
ERS
See you there
Scan · Join · Save
Join the campus drop.
WhatsApp
Every Thursday
STU
DENTnight.
DENTnight.
Doors 9pm
Library hours
EXAM
SZNyou've got this.
SZNyou've got this.
Good luck
With your student card10%
OFF
OFF
In store
Societies day
IN.
JOIN
IN.
Main concourse
Poster designs shown are illustrative.
Why postering
From €2.63 per thousand exposures.
Campus Environment Media works out at €2.63 to €4.90 per thousand exposures, depending on campuses and weeks. Benchmarked against Irish media, that is below every traditional channel we compared, including Dublin street furniture outdoor at €5 to €10.
StudentLink range of €2.63 to €4.90 per thousand exposures per the 2026/27 rate card, across all campaign sizes. Exposures are modelled, not measured: they assume 60% of each campus population passes through the buildings used each week, and that each student reached sees a placement three times a week. Benchmarks: AdQuick, Dublin DOOH advertising guide, 2026 (street furniture and shopping centre screens); Stackmatix, Facebook Ads CPM by Country, 2026 (Ireland, published as US$7.40 to US$12.00, shown here in euro).
Work
Campaigns we run.
Client names withheld. Each format is shown with an example sector.
ConfidentialityWorking under NDA?
Working under NDA?
So are we.
Our clients value discretion, so their names stay off the internet. Ask for a private walkthrough of work in your category.
Request a walkthroughHow we work
Every campaign runs the same way.
A typical run: twenty placements across campus buildings such as TU Dublin Grangegorman and Trinity College Dublin, five weeks, rotated and refreshed, checked twice and photographed.
- 01
Brief
Send the product, the audience, the cities and the timing. A short call follows.
- 02
Scope and quote
We choose the campuses, placements and weeks, then quote for that plan. Prices follow the season, so every campaign is quoted per brief.
- 03
Book
A deposit on booking secures the dates and your category exclusivity.
- 04
Confirm
Posters go live, two monitoring and replacement rounds follow, and the balance is due on photographic confirmation of placement.
One advertiser per category per city
Book a category and no competitor in it runs with us in that city for the same window.
A full reserve set
We print a reserve poster for every placement, so anything covered or removed is replaced on the next round.
Photographic proof
Every placement is photographed with location and date. You see it before the balance is due.
What does a campaign cost?
Each campaign is scoped and quoted per brief. Price depends on the campuses, the number of placements, the weeks and the time of year, so we don't publish a rate card. Send a brief and you'll have a clear quote.
Which colleges can you cover?
We're based in Dublin and plan campaigns nationally, campus by campus. Each campus has its own rules, so we confirm what's possible before you book.
How do I know the posters went up?
Every placement is photographed with its location and date. The balance is only due on that photographic confirmation.
Can a competitor run alongside us?
No. We take one advertiser per category per city for each campaign window.
When are the best times to run?
September for Freshers', November to December, January for the new semester, and April to May for exams and moving out. June to August is reserved, because campuses are quiet.
Who have you worked with?
Major national and international brands, over many years. Names stay confidential, but we can walk you through relevant work privately.
Contact
Let's get you on campus.
Call or WhatsApp Philip on 087 054 9971 and he'll walk you through it personally.
087 054 9971Prefer to write it down? Use the form and you'll usually hear back within one working day.